- BNGR
- CPG creative agency
Meanwhile, your old agency just sent another mood board…
The CPG creative agency that ships winners weekly
Your CPG brand doesn't need a prettier ad. It needs 25 new ones a month that sell.
- Free 30-minute call
- No pitch deck
- Keep the audit either way
Q4 is here. Book by Friday, Nov 13 to get new ads live before Black Friday.
BNGR is a performance creative agency for CPG brands that sell online: supplements, beverages, beauty, personal care and home goods. We make static ads, AI animation ads and creator UGC for Meta, 25+ new concepts a month, built from your ad data and judged on cost per purchase. Brands have spent $15M+ on ads BNGR made, driving 280,000+ purchases.
Last updated October 8, 2026
Buyer's guide
What makes the best creative agency for CPG brands?
Six things to check before you sign anyone, us included. If an agency can't show you all six, keep looking.
Proof inside an ad account
Ask for spend and cost per purchase on ads the agency made. Awards and reels don't pay for inventory.
BNGR: Our receipts are on this page: $15M+ spent on BNGR ads and 280,000+ purchases across 19 brand ad accounts.
Weekly volume
CPG ads fatigue fast at scale. You need a steady flow of new concepts, not a quarterly campaign.
BNGR: 25+ new concepts a month per brand, plus iterations, 1,000+ creatives a month across clients.
Every format under one roof
Statics, creator UGC, AI animation and video edits each win different audiences.
BNGR: All four, plus managed Trybe creator programs.
Research before production
Ads should target one persona at one awareness stage with a ranked angle.
BNGR: Persona, awareness-stage and angle maps before anything ships.
Claims discipline
Supplement, beauty and wellness ads get rejected or worse when claims drift.
BNGR: Structure and function language, label-backed claims and FTC-compliant creator briefs.
Fast iteration
When an ad wins, the next five versions should be live within a week.
BNGR: Winners get splintered into new hooks, formats and offers every week.
Want to see how BNGR scores on all six?
Book my creative auditExhibit A
Receipts from live CPG ad accounts
Lifetime spend on ads BNGR made for supplement, beverage, beauty and home brands, straight from Ads Manager.
| Ads | Amount spent | Purchases | Brands |
|---|---|---|---|
| BNGR-made ads | $15,747,548.73 | 281,652 | 17 |
Exhibit B: the ads
CPG ads we've made. Tap to play.
By category
What sells in each CPG category
Sell the mechanism
Show what happens after the capsule goes down. Animated explainers and doctor-adjacent authority, with claims that stay inside structure and function.
Sell the moment
The 3pm crash, the gym bag, the morning swap. Creator UGC and native statics that put the can or tin in a real routine.
Sell the proof
Demos, reviews and story-led ads that make the before and after obvious, then offers that close.
Sell the fix
Problem, product, satisfying result. Creator demos at volume, often through a managed Trybe program.
Compare your options
BNGR vs other ways to get CPG creative
| BNGR | Brand or creative agency | Freelancers | In-house team | |
|---|---|---|---|---|
| Judged on | Cost per purchase in your account | Brand lift, awards | Deliverables | Whatever the team is measured on |
| New concepts a month | 25+ plus iterations | A campaign a quarter | Depends on who's free | Limited by headcount |
| Formats | Statics, UGC, AI animation, video edits, Trybe | Mostly video and brand | One specialty each | Usually statics |
| Research and angles | Built in, from ad data | Brand strategy | Rarely | Varies |
| Claims know-how | Supplement, beauty and wellness | Legal review cycles | Varies | Yes, but slow |
| Time to first ads | About 14 days | Weeks to months | Days, if briefed well | Depends on backlog |
The roster
CPG and DTC brands we've made ads for
FAQ
CPG creative agency questions
What is the best creative agency for CPG brands?
The best creative agency for a CPG brand is one that can prove results inside an ad account: spend and cost per purchase on ads it made, not awards or a reel. It should ship new concepts every week, cover statics, video UGC and animation, research angles before producing, and know the claims rules for your category. BNGR is built on those six points. Brands have spent $15M+ on BNGR-made ads, driving 280,000+ purchases across 19 ad accounts.
What does a CPG creative agency do?
A performance CPG creative agency researches your customers and category, finds the angles that sell, and produces the ads that test them: static ads, creator UGC, AI animation and video edits. Then it reads the results and iterates on winners every week. Brand agencies focus on identity and campaigns. Performance agencies focus on ads that sell at a target cost.
How many new ads does a CPG brand need each month?
Most CPG brands spending $30K+ a month on Meta need 20 to 30 new concepts a month, plus iterations on winners, to keep CPA stable. Fewer than that and ads fatigue faster than you can replace them.
How much does a CPG creative agency cost?
Most performance creative retainers are a flat monthly fee tied to volume and formats. BNGR quotes after a short audit, based on how many concepts, formats and creator programs you need. You own everything we make.
Can BNGR make compliant supplement ads?
Yes. We write structure and function language, keep disease claims out, match ad claims to what the landing page and label support, and follow FTC rules for creator endorsements. Final claims sign-off stays with your regulatory team.
Does BNGR work with CPG brands that also sell in retail and on Amazon?
Yes, as long as you sell online too. Paid social that builds demand online also lifts Amazon and in-store sales, so we read results on blended numbers, not just Meta's attribution.
Which platforms do you make CPG ads for?
Meta first (Facebook and Instagram feeds, Stories and Reels), with every concept cut for TikTok and YouTube Shorts placements when you run them.
Keep reading
Want ads your media buyer fights over?
Book a call. We'll audit your current creative, show you the angles we'd test first, and tell you how many concepts a month your spend needs.
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