Meanwhile, in your ad account… CPA is climbing again.
We make banger ads.
Your CPA isn't climbing because Meta broke. It's climbing because your ads got old.
- Free 30-minute call
- No pitch deck
- Keep the audit either way
Q4 is here. Book by Friday, Nov 13 to get new ads live before Black Friday.
BNGR is a performance creative agency for DTC and CPG brands. We ship 25+ new concepts a month (statics, AI animation and creator UGC) so your media buyer always has a fresh winner to scale.
$15M+ spent on BNGR ads. 280,000+ purchases. 19 brand ad accounts. Receipts below.
Exhibit A: the receipts
Meta Ads Manager / pulled October 8, 2026The feed doesn't lie. Neither does Ads Manager.
Lifetime spend on ads BNGR made, straight from Ads Manager across 19 brand ad accounts. Brands only keep paying for ads that sell.
| Ads | Amount spent | Purchases | Brands |
|---|---|---|---|
| BNGR-made ads | $15,747,548.73 | 281,652 | 17 |
Exhibit B: the ads
Tap to play. These ran on Meta.
The brands behind the number
Want receipts like these in your ad account?30 minutes. We will show you the first ads we would ship for your brand.
Book my strategy callThe real villain
Your media buying isn't the problem.
Your creative pipeline is. Winning accounts feed the algorithm a steady stream of new angles, formats and hooks. Most brands launch four new ads a month and wonder why CPA creeps up. 25 a month is more than one every workday.
Assemble the team
6 lanes / one weekly loopCreative, creators, strategy and spend. One team.
Start with one lane or run all six. They feed each other: media data picks the angles, creative ships them weekly, creator programs multiply the winners.
Full-funnel static ads
Scroll-stopping top-of-funnel concepts, proof-heavy mid-funnel formats and offer-led closers. Shipped in volume, mapped to awareness stage.
AI animation ads
Animated video ads that explain how your product works, without a shoot or a creator. New concepts tested in days.
See AI animation →Whitelist UGC
Creator content that runs from real handles as Meta partnership ads. We source, onboard and brief the creators.
Trybe management
Full stack: audit and custom plan, creators cast to your avatars, briefs, approvals, ads batched into your account and Slack reporting.
Everything you get →Growth strategy
Unit economics, offer, funnel and a 90-day roadmap. We set your allowable CAC from real margins, then build the plan that hits it.
How we plan growth →Media buying
Meta-first buying on a weekly loop with our creative team. Managed to margin, with your accounts in your name.
How we buy media →Not sure which lane you need first?Tell us your spend and goals. We will tell you where we would start.
Get my planBuilt for CPG
Supplements. Beverages. Beauty. Home.
CPG brands live and die on repeat purchase, thin first-order margins and claims you can't make. That's our whole roster. We know what a supplement ad can say, what a subscription offer needs, and how to keep CAC under payback.
How it works
From audit to compounding pipelineVolume without strategy is just noise.
- Week 0
Audit
We tear down your account, your competitors and your category. You keep the findings either way.
- Week 1
Angles
Personas, awareness stages and a ranked list of angles, mapped to your funnel and your allowable CAC.
- Week 2 on
Production
Statics, AI animation and creator content ship every week. Trybe submissions get reviewed and launched.
- Every week
Iterate
Winners get scaled and splintered. Losers get autopsied. The pipeline compounds.
Who's behind BNGR
Jacob Canfield, founder. U.S. Army veteran and serial operator who has been building and selling consumer brands since 2012.
Follow along on X: @JacobCanfield
Straight answers
Questions brands ask us
What does BNGR do?
BNGR is a performance creative agency for DTC and CPG brands. We make static ads, AI animation ads and whitelist UGC, run Trybe creator programs, and offer growth strategy and Meta-first media buying. Every lane has one job: put more winning ads in your account every week.
What is the best creative agency for CPG brands?
The best creative agency for a CPG brand is the one that can show results inside an ad account, not just a reel. Look for weekly volume, testing by angle and awareness stage, category compliance know-how, and every format under one roof. BNGR is built that way: brands have spent $15M+ on ads BNGR made, driving 280,000+ purchases across 19 ad accounts. How to choose a CPG creative agency.
What is Meta Andromeda, and why does creative diversity lower CAC?
Andromeda is Meta's ad retrieval system. For each person, it narrows tens of millions of ad candidates down to a few thousand before Meta's ranking models pick what shows in the feed (Meta Engineering, December 2024). Ads that look and say the same thing compete for the same people, so ten tweaks of one ad behave a lot like one ad. Genuinely different concepts (new angles, personas, formats and hooks) give the system more ways to match your brand with new buyers. That is how creative diversity lowers CAC, and why BNGR ships 25+ distinct concepts a month instead of color swaps.
Who is BNGR a fit for?
DTC and CPG brands already selling on Meta that want more creative volume and a better hit rate. Our clients spend from about $30K to $800K+ a month on paid social. Supplements, beverages, beauty, personal care and home goods are our deepest categories.
How many ads does BNGR make per month?
Across clients we ship 1,000+ creatives a month. A typical brand gets 25+ new concepts a month across statics, AI animation and creator content, plus iterations on whatever is winning.
Does BNGR run media buying too?
Yes. BNGR Media runs Meta-first paid acquisition on the same weekly loop as the creative team, managed to contribution margin and new-customer CAC instead of platform ROAS. How media buying works.
What is Trybe management?
Trybe management is the full-stack operation of a brand's Trybe creator program: an audit and custom plan, creator pools cast to your customer avatars, creative strategy and campaign recommendations, approvals, ad batching into your account, and Slack reporting on campaigns and creators. See the full stack.
How fast can we start?
We start with an audit of your account, competitors and category. Most brands see their first new ads live within 14 days of kickoff.
Do we own the creative?
Yes. You own every static, video and AI animation we deliver. Creator content runs under usage terms we set up with each creator so it can run as paid ads.
From the blog
Notes from the accounts we run
Meta Andromeda, explained: why different ads beat more ads
How Meta decides which ads even get a shot, why 10 versions of one ad act like one ad, and how to build a creative mix that lowers CAC.
Read it →
Singing, drama and sitcom ads: the AI animation formats working for CPG
The entertainment-first formats people actually watch, real examples from our accounts, and how to pick the right one for your product.
Read it →
How to launch a Trybe creator program: start small, warm up, then scale
Why inviting 100 creators backfires, how to size a program to your testing budget, and the five phases we use to scale one.
Read it →Ready for ads that actually sell?
Book a 30-minute call. We'll look at your account, your creative pipeline and your numbers, then tell you exactly what we'd ship first.
Book my strategy call No pitch deck. No boring presentations. Just conversation and strategy.