- BNGR
- Media buying
Meanwhile, two agencies are blaming each other for your CPA…
Media buying wired to creative
When media and creative sit at two agencies, nobody owns the number.
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Q4 is here. Book by Friday, Nov 13 to get new ads live before Black Friday.
BNGR Media is a Meta-first buying team that runs on the same weekly loop as our creative studio. What the data shows on Monday becomes new ads in your account by Friday. We manage to contribution margin and new-customer CAC, and your ad accounts stay in your name.
Last updated October 8, 2026
The problem
Split agencies. Lost learnings.
Slow feedback
The buyer sees a hook dying on Tuesday. The creative agency hears about it at next month's call.
Finger-pointing
When CPA rises, media blames the ads and creative blames the targeting. Nobody owns the number.
Wrong scoreboard
Platform ROAS looks fine while blended margin shrinks. Spend grows and profit doesn't.
How it works
A weekly loop between media and creative
- Every morning
Daily pulse
Pacing, CPA against target and anything off, in your Slack by 10am ET.
- Monday
Scorecard
Week-over-week results, winners and losers, and next week's plan.
- Tuesday
Creative brief
What's working goes to our designers and editors as specific iteration requests.
- Friday
New ads live
Iterations launch into testing. The loop repeats every week.
Plus a biweekly performance call and a monthly business review covering blended MER, new-customer CAC, contribution margin and the forecast.
Want Monday data turned into Friday ads?
Get my account auditThe scoreboard
We manage to your margin, not Meta's ROAS.
Before we scale, we set your allowable acquisition cost from real margins, new-customer mix and cash needs. See growth strategy.
Blended MER
Total revenue divided by total ad spend, across every channel.
New-customer CAC
What it costs to acquire a first-time buyer, not a returning one.
Contribution margin
What's left after product, shipping, fees and ads. The number that pays you.
What you get
What's included in media buying
- Account restructureClean testing and scaling campaigns sized to your budget.
- Creative testing systemNew concepts get a fair read with clear spend and CPA thresholds.
- ScalingBudget moves into winners while new-customer CAC holds.
- Partnership adsWhitelisted creator and Trybe content run from creator handles.
- Tracking checksPixel, Conversions API and UTM hygiene so the numbers can be trusted.
- Daily pulsePacing and anomalies in Slack every morning.
- Monday scorecardWinners, losers and the plan for the week.
- Weekly creative briefData-backed iteration requests for the creative team.
- Biweekly call and monthly reviewMER, CAC, margin and the forecast, with decisions.
Working together
Start with an account audit
- Step 1
Audit
Account, unit economics, creative pipeline and funnel review, delivered as a walkthrough and a testing plan.
- Step 2
Media management
We take over day-to-day buying through partner access. Month to month after a 90-day ramp.
- Step 3
Add creative
Bundle BNGR statics, AI animation and creator content so the weekly loop runs inside one team.
FAQ
Media buying questions
What does BNGR's media buying include?
Meta-first campaign management on a weekly loop with our creative team: account structure, creative testing, scaling, budget pacing, a daily performance pulse, a Monday scorecard, a weekly creative brief built from the data, a biweekly performance call and a monthly business review.
Why manage to contribution margin instead of ROAS?
Platform ROAS counts sales the platform takes credit for, including returning customers who would have bought anyway. Contribution margin after ads and new-customer CAC show whether spend is actually growing the business. We set your allowable CAC from real margins before we scale.
Which ad platforms does BNGR buy on?
Meta (Facebook and Instagram) is the core. We add Google and TikTok when your economics and creative supply can support another channel.
Who owns the ad account?
You do. Ad accounts, pixels, catalogs and data stay in your business manager. BNGR works through partner access, so you see everything.
Why have the same team run media and creative?
When media and creative sit at different agencies, the buyer sees a hook dying on Tuesday and the creative team hears about it at next month's call. On one team, what the data shows on Monday becomes new ads by Friday.
How does a media buying engagement start?
With an account audit: structure, unit economics, creative pipeline and funnel, delivered as a walkthrough and a testing plan. Management starts after that, with a 90-day ramp before it goes month to month.
Can BNGR run partnership ads from Trybe creators?
Yes. Creator content from your Trybe program launches as Meta partnership ads in a structured test, with the tags creators need for attribution and payouts. See Trybe management.
Keep reading
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