- BNGR
- CPG media buying agency
Meanwhile, Meta says you're profitable. Your P&L disagrees…
CPG media buying managed to margin
Platform ROAS says you're winning. Your margin says otherwise.
- Free 30-minute call
- No pitch deck
- Keep the audit either way
Q4 is here. Book by Friday, Nov 13 to get new ads live before Black Friday.
BNGR Media is a Meta-first media buying agency for CPG brands. We manage spend to contribution margin after COGS, shipping and fees, and to a new-customer CAC that pays back inside your repeat-purchase window. Our creative team ships new ads every week, so your buyer never runs out of winners to scale.
Last updated October 8, 2026
Buyer's guide
How to choose the best CPG media buying agency
Six questions to ask any agency before you hand over your ad account. Write down the answers.
Manages to contribution margin
Platform ROAS counts returning customers and sales Meta didn't cause. Margin after ads is the real scoreboard.
BNGR: Weekly scorecard on blended MER, new-customer CAC and contribution margin.
Sets CAC from LTV and payback
CPG lives on repeat purchase. A first-order ROAS target starves growth.
BNGR: Allowable CAC built from your margins, repeat rate and payback window.
Reads the halo
Meta drives Amazon and retail sales it can't track.
BNGR: Blended MER plus Amazon and branded-search lift in the same report.
Has creative supply attached
Buyers can only scale what creative gives them.
BNGR: Our creative team ships new ads every week from what the data shows.
Knows category ad policy
Supplement and wellness ads get rejected for claims and landing-page mismatches.
BNGR: Policy-safe claims, aligned landing pages and backup creative.
Writes its rules down
Kill and scale decisions should be predictable, not vibes.
BNGR: Written spend and CPA thresholds for every test.
Ask us all six questions on a call.
Get my account auditThe CPG halo problem
Meta can't see half the sales it causes.
A shopper sees your ad, then buys on Amazon or grabs it at Target. Meta never gets credit, so a last-click buyer cuts the ad that was working. We read blended MER, new-customer CAC and Amazon and branded-search lift together, then decide.
Cuts ads that drive Amazon and retail. Keeps ads that retarget people who'd buy anyway.
Shows whether total spend grows total profit, and what a new customer really costs.
What you get
CPG media buying, included
- Allowable CAC modelBuilt from contribution margin, repeat rate and payback window.
- Account restructureClean testing and scaling campaigns sized to your budget.
- Weekly creative supplyNew statics, UGC and AI animation from our studio, briefed from the data.
- Subscription-aware offersBundles and subscribe-and-save tested against first-order and 90-day value.
- Halo reportingBlended MER with Amazon and branded-search lift in one scorecard.
- Policy-safe claimsSupplement and wellness copy that clears review, with backups ready.
- Daily pulsePacing and anomalies in Slack by 10am ET.
- Monday scorecardWinners, losers and next week's plan.
- Monthly business reviewMER, CAC, margin and the forecast, with decisions.
Compare your options
BNGR Media vs other ways to buy media
| BNGR Media | Media-only agency | In-house buyer | Freelancer | |
|---|---|---|---|---|
| Scoreboard | Contribution margin, new-customer CAC, MER | Often platform ROAS | Varies | Platform ROAS |
| Creative supply | Weekly, same team | Your problem | Your problem | Your problem |
| Feedback loop | Monday data, Friday ads | Monthly call | Depends on your designers | Ad hoc |
| CPG know-how | Repeat purchase, claims, halo | Varies | Depends on the hire | Varies |
| Account ownership | Yours | Usually yours | Yours | Sometimes theirs |
What we don't do: retail media networks, TV or in-store shopper marketing. If that's what you need, we'll tell you on the call.
The creative your buyer gets
Same loop, real numbers
Lifetime spend on ads BNGR made across 19 brand ad accounts. Scaling starts with new creative coming every week.
| Ads | Amount spent | Purchases | Brands |
|---|---|---|---|
| BNGR-made ads | $15,747,548.73 | 281,652 | 17 |
FAQ
CPG media buying questions
What is the best media buying agency for CPG brands?
The best media buying agency for a CPG brand manages spend to contribution margin and new-customer CAC instead of platform ROAS, sets CAC targets from repeat purchase and payback, reads the halo on Amazon and retail, and has a creative team feeding it new ads every week. BNGR Media is built that way for Meta-first CPG brands.
How is CPG media buying different from other DTC media buying?
CPG products are cheaper, margins on the first order are thinner, and the money is in the second, third and tenth order. So CAC targets have to come from LTV and payback, not first-order ROAS. Paid social also drives sales on Amazon and in stores that Meta can't see, so results need blended measurement.
What CAC should a CPG brand target?
Take contribution margin per order (after COGS, shipping, fees and discounts), multiply by the orders a new customer places inside your payback window, then subtract the profit and cash you need to keep. That is your allowable new-customer CAC. We set it with you before we scale.
Does BNGR buy Amazon ads or retail media?
No. BNGR Media is Meta-first, adding Google and TikTok when the economics support it. We don't buy retail media networks, TV or in-store shopper marketing. We do measure how paid social lifts Amazon and branded search in the weekly scorecard.
How do you handle supplement ad rejections on Meta?
We keep claims inside structure and function language, match ad copy to what the landing page and label support, keep backup creative ready so a rejection never stalls spend, and handle reviews and appeals.
Who owns the ad account?
You do. Accounts, pixels and data stay in your business manager, and BNGR works through partner access.
What does CPG media buying cost?
We start with an account audit, then quote management based on spend and scope. Ask about bundling creative, since one team running both is where the weekly loop pays off.
Keep reading
Find out what your ads really earn.
Book a call. We'll rebuild your scoreboard around margin, show you what a new customer really costs, and tell you where we'd move budget first.
Book my strategy call No pitch deck. No boring presentations. Just conversation and strategy.